SmartMax My First Farm Animals is designed for children ages 1 up to 5 years, offering an early, safe, and fun introduction to magnetic discovery. Easily...
Toddlers (1-3 years) can safely discover the magic of magnetism with the SMARTMAX "My First" collection. My First Sounds and Senses includes 8 building...
Fantastic 13 piece set introducing children to the magic of magnetism in a fun and safe way.This fascinating set contains coloured magnetic rods and...
Magnetic Discovery - for ages 12mths+ Hours of play fun here building power vehicles. SmartMax magnets have the correct strength for their purpose and...
Create even more robots with Roboflex Plus! Get creative and make your own colourful, crazy robofriends. The new, flexible, extendable magnetic bars add an...
Beep. Boop. Who said robots aren’t flexible? Get creative and make your own colourful, crazy robots. The new, flexible, extendable magnetic bars add an...
Have fun building incredible structures with SmartMax! SmartMax allows children to explore magnetism safely. The oversized pieces are specifically designed for handling by young...
Let colourful hearts rain down on you with the Smilecloud Necklace! The necklace comprises a rainbow pattern of round beads with adorable mini heart-shaped...
It’s always a Beautiful Day when clouds are smiling! Smileclouds rain down big grins and laughter, let sunshine through between them, and always have...
'Silli Chews' baby teethers, features that both soothe and amuse your babies. Multi-textured surface to aid teething process. Food grade silicone used for all...
Turn any day into a fun-filled surprise with Snow Day Thinking Putty! A sparkling, brilliant white, it's perfect for making snowballs, snow forts, and...
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